Biomarker Testing Awareness Campaign

Biomarker testing is one of the most exciting cancer testing breakthroughs in years. It lets doctors do suuuuper specific cancer screenings and give patients more targeted treatments if cancer is discovered. Unfortunately, insurance companies have been slow to add coverage for the tests.

Alongside teams from Subject Matter, I created this animated video to explain how biomarker testing is changing cancer treatment and asking folks to join in ACS’ mission to improve access to this new technology. As the creative director on the project, I sketched out storyboards, directed the spots and did the sound design.