Biomarker Testing Awareness Campaign

American Cancer Society
Client
American Cancer Society

Biomarker Testing Progress & Disparities

Biomarker testing is one of the most exciting cancer testing breakthroughs in years. It lets doctors do suuuuper specific cancer screenings and give patients more targeted treatments if cancer is discovered. Unfortunately, insurance companies have been slow to add coverage for the tests.

Alongside teams from Subject Matter, I created this animated video to explain how biomarker testing is changing cancer treatment and asking folks to join in ACS’ mission to improve access to this new technology. As the creative director on the project, I sketched out storyboards, directed the spots and did the sound design.

  • Animation
  • Creative Direction
  • Music
  • Sound Design
  • Storyboard
Play Video

storyboards.

storyboard collage 2

character study.

walkcycles
Behance-hero-1800x700

style frames.

ACS-CAN-Biomarker-Styleframes Street Wide

motion testing.

map AE
walkcycle
Neighborhood AE
body rig
American Cancer Society Biomarker Video-high 2
American Cancer Society Biomarker Video-high 3
American Cancer Society Biomarker Video-high

credits.

Agency
Subject Matter
Directed by
Ottoman Robot
Producer
Peter Demchuk
Art Direction
Marshmallow Studios
Storyboard
Ottoman Robot
Illustration
Marshmallow Studios
Sound Design
Ottoman Robot
Animation
Ottoman Robot

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