VW DriveGear
CyberMonday Instagram Promo
Celebration of Fanship In Everyday Lifestyle
Brief.
Volkswagen DriverGear is the official lifestyle gear for Volkswagen drivers and enthusiasts. Volkswagen owners are a special breed. They’re passionate, connected, and united. Their love of German engineering goes beyond the road and into the everyday. With VW DriverGear, fans can collect, showcase, wear, and share their passion.
Pass It On, the tagline for the Christmas VW Drivegear Campaign celebrates the act sharing. After a fun-filled photoshoot, the cool gear became a dynamic part of a stop motion video with a big emphasis on gifting from the heart.
Credits.
Agency: HZ
Client: VW DriveGear
Directed by Ottoman Robot
Producer: Chris Walker
Storyboard: Ottoman Robot
Editing: Ottoman Robot
Audio: Ottoman Robot