Accenture Audience Segmentation Explainer

Leading up to the 2020 census, Accenture pitched the U.S. Census Bureau for their enormous advertising and mobilization campaign. A huge part of the campaign relied on solving the audience segmentation challenges that come up when you’re trying to reach the entire population of America.

I created this visually bold and fast-paced video to help Accenture convince the Census Bureau that Accenture’s Clustering Engine was the best option available. Dynamic motion graphics brought the data viz tools to life, and a collage of video and photographic elements as well as an energetic music track carried the idea through.