NACHA brings together diverse stakeholders to develop rules and standards that foster compatibility and integration across a range of payment systems. ACH Network, connecting all U.S. financial institutions, enables secure and efficient movement of money and information directly from one bank account to another. NACHA administers and facilitates private-sector Operating Rules for ACH payments, which define the roles and responsibilities of ACH Network participants.

The ACH Network, which includes all financial institutions in the U.S., third party senders are increasingly important actors in the system. This motion graphic piece offers the viewer a compelling primer on the role of third party senders in the ACH system by using animation, dynamic typography, shifting perspectives, imaginative transitions, a conversational voice-over and an energetic musical score.

Agency: HF
Client: National Automated Clearing House Association
Directed by Ottoman Robot
Art Direction: Ottoman Robot
Producer: Peter Demchuk
Storyboard: Ottoman Robot
Animation: Ottoman Robot
Audio: Ottoman Robot