NACHA Third Party Sender Explainer Video

National Automated Clearing House Association
Client
National Automated Clearing House Association

Compatibility And Integration Across Payment Systems

Here’s a nice, simple explainer video for a big, complex system: the ACH Network. The network manages over 24 billion (!!!) transactions each year, and third-party senders are a big chunk of that.

This video gives an introduction to the role those third-party senders play and uses animation, dynamic typography, shifting perspectives, imaginative transitions, a conversational voice-over and an energetic musical score to make a big idea easy to understand.

  • Animation
  • Art Direction
  • Creative Direction
  • Music
  • Sound Design
  • Storyboard
Play Video

style frames.

NACHA Third Party Sender Explainer-low copy
NACHA-Third-Party-Sender-Explainer-Styleframe-1
NACHA-Third-Party-Sender-Explainer-Styleframe-2
NACHA Third Party Sender Explainer-low
NACHA-Third-Party-Sender-Explainer-Styleframe-3
NACHA-Third-Party-Sender-Explainer-Styleframe-4

credits.

Agency
Homefront
Directed by
Ottoman Robot
Art Direction
Ottoman Robot
Producer
Peter Demchuk
Storyboard
Ottoman Robot
Illustration
Ottoman Robot
Animation
Ottoman Robot
Sound Design
Ottoman Robot

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