DABSMYLA x Viacom Times Square Activation

DABSMYLA is a husband-and-wife duo from Australia who use bright color palettes and playful characters in their art to bring some much-needed whimsy to every space they show up in. I mean, really, how can you not smile when you’re looking at art like this?

In collaboration with DABSMYLA and R. Rock Enterprises, I created an animated takeover for the Viacom Visitor’s Center lobby in Times Square. We dropped a little joy into the sea of Broadway show signs and enormous brand logos in one of the world’s most famous tourist areas.