Move The Needle Campaign Activation

Business Roundtable
Client
Business Roundtable

Helping Move The Needle For Vaccine Advocacy

Business Roundtable—a group made up of America’s leading CEOs—launched a campaign to hype up the rollout of COVID-19 vaccines and encourage folks to do what they can to help stop the spread of the virus.

With content showing up online and in broadcast, we needed a strong visual mnemonic to tie the campaign together. I created this simple logo animation to anchor the work and give it all a nice, branded cherry on top. I also got to direct and do sound design for this lovely little 30-second spot promoting vaccination. 

story of vaccine video.

Play Video

storyboards.

BRT-Story-of-Vaccine-Storyboard

style frames.

Move-the-Needle-Cover
BRT - Story of Vaccine 4_00242

logo animation video.

Play Video

credits.

Agency
Nobody
Directed by
Ottoman Robot
Art Direction
Ottoman Robot & Ryan Stewart
Storyboard
Ottoman Robot
Sound Design
Ottoman Robot

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