Move the Needle

Campaign Activation Assets

 

 

 

Brief.

America’s leading CEOs launch “Move the Needle” to support the rollout of COVID-19 vaccines, increase vaccine uptake and encourage individuals to continue to wear masks and take other precautions as the vaccination effort is underway.

The launch of “Move the Needle” captures the business community’s continued efforts to end the COVID-19 pandemic and reinvigorate the U.S. economy. The campaign carried across digital platforms, radio and national cable television. At the foundation we started off with a logo animation that extended to many forms of content. Additionally, the Journey of a Vaccine was visualized through a simple, kinetic animation to amplify peer-to-peer encouragement of vaccination. Activated though a series of social channels, the campaign generated lots of positive buzz around the subject.

Credits.

Agency: Nobody
Client: Business Roundtable
Directed by Ottoman Robot
Art Direction: Ryan Stewart and Ottoman Robot
Storyboard: Ottoman Robot
Sound Design: Ottoman Robot

 

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